Episode 004 - What Is a Community Manager? It's More Than The Title Suggests
Summary
In this episode, Chris and I (sic. Michael) get a little self-reflective on what a community manager does on a daily basis. We start the conversation by asking this very question to ourselves. As the discussion continues we learn that our sphere of influence is more than the communities we manage. We help an online customer make their journey through our respective site's experience. Over time, we truly become the customer's advocate within the enterprise; the voice of the online customer. Dare we say, we are the online equivalent of an offline sales professional? We hope you join in on our conversation and listen through the end. It's turning out to be one of my favorites.More like show questions answered:
What is a community manager? Is it more than what the word states?
How does an online community help a customer through the online experience?
How can an online community lead a customer through the purchase cycle?
What is a community manager's career path?
Lastly, Chris then gives me, Michael Sandoval, some Chris pep talk career advise. It's good for everyone to hear. I will give you a hint. It involves running and confidence. Listen in and find out.
What is a community manager? Is it more than what the word states?
How does an online community help a customer through the online experience?
How can an online community lead a customer through the purchase cycle?
What is a community manager's career path?
Lastly, Chris then gives me, Michael Sandoval, some Chris pep talk career advise. It's good for everyone to hear. I will give you a hint. It involves running and confidence. Listen in and find out.
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.