![Episode 005 - [Case Study] How a New B2B Community Creates and Drives New Content](https://img.transistor.fm/JY4zbOE63Y6g_HQzr7WGlkkIi8BxjeUOoq-m62lvHno/rs:fill:800:800:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YzE2/ZjBkMWJlN2Q5Yjg2/M2Q1ODdkY2M2NWJj/M2U4Zi5wbmc.webp)
Episode 005 - [Case Study] How a New B2B Community Creates and Drives New Content
Summary
Happy Holidays from the team at Peers over Beers. I know this episode is a bit late, but you would be please to know I had a great holiday. In this episode, we spend most of our time on a case study. Michael Sandoval discusses his approach on how he gets a 14B dollar company to start creating original content for a new online B2B community. It's a step-by-step discussion and you may use it for your B2B content creation process. Chris discusses how original stories can help a community manager drive excitement into a new community to drive internal participation.- Chris Detzel spends some time asking Michael Sandoval how
- Case Study on to drive new content when kickstarting a new B2B community.
- Develop industry leading content (wiki content)
- Sales support answers
- SEO trends to drive new insights
- How we used new content to drive traffic to the eCommerce sites
- How using personal customer stories on the community helped drive excitement internally.
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.