Episode 006 - Case Study: Building a Social Brand in Germany from The Ground Up
Summary
In this episode, Michael Sandoval and Chris Detzel walk through the case study on how we built a social brand in the German market. We then talked about how this brand was used to help drive more original content and market traction.This episode starts with how a community manager can kick start content using one's subject matter experts. We discuss:
- The idea of " tribal knowledge"
- How to get employees excited to generate original content
- How original knowledge articles can drive content and interaction
We then go into a Case Study of how we built a social brand in the German Market with "Elektrohelden" .
- How one's company brand can help or hurt your community's success
- How knowing one's customers will make your community successful
- Finally, we discuss how all of these activities are the result of the efforts of a community manager. When kickstarting a community, you are the "jack-of-all-trades"
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.