Episode 019 - "A Look Back at Community and What to Expect in the Future" with Special Guest Brian Oblinger
Summary
During this time of COVID-19 communities are more important than ever. In this podcast we talk to Brian about all things community. If organizations have not thought about or gone digital you could be in trouble. We also talk about customer experience and how community is one of the pillars. Community managers / leaders have been doing customer experience for a long time. Community should eventually branch out to customer journey mapping, online and face to face events and into customer advocacy programs.Brian Oblinger: LinkedIn: https://www.linkedin.com/in/brianoblinger/
Twitter: @brianoblinger
----------------
Brian drives shared value between organizations and their customers to increase engagement, satisfaction, and retention. He accomplishes those goals by using an analytical approach to understand customer behavior and leverages cutting-edge technologies and business strategies to drive results.
Prior to joining DataRobot, Brian led teams focused on customer experience, community, social, learning, enablement, support, and advocacy at Alteryx. Visitors to the award-winning Alteryx Community learned the product quicker, converted to paying customers faster, expanded their accounts more rapidly, and remained customers longer. The teams' efforts contributed heavily to a customer centric company culture, industry-leading NPS, and 8-figure cost savings/revenue generation.
At Lithium Technologies, Brian worked with top companies like Acer, Autodesk, Comcast, eBay, Hewlett-Packard, and Sony PlayStation to create unique and engaging social community experiences for their brand advocates, partners, and employees.
Twitter: @brianoblinger
----------------
Brian drives shared value between organizations and their customers to increase engagement, satisfaction, and retention. He accomplishes those goals by using an analytical approach to understand customer behavior and leverages cutting-edge technologies and business strategies to drive results.
Prior to joining DataRobot, Brian led teams focused on customer experience, community, social, learning, enablement, support, and advocacy at Alteryx. Visitors to the award-winning Alteryx Community learned the product quicker, converted to paying customers faster, expanded their accounts more rapidly, and remained customers longer. The teams' efforts contributed heavily to a customer centric company culture, industry-leading NPS, and 8-figure cost savings/revenue generation.
At Lithium Technologies, Brian worked with top companies like Acer, Autodesk, Comcast, eBay, Hewlett-Packard, and Sony PlayStation to create unique and engaging social community experiences for their brand advocates, partners, and employees.
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.