Episode 022 - Chris & Michael talk Digital Integrations with current Branded Community and how it will equal to a great Customer Experience
Summary
Chris Detzel and Michael Sandoval talk about how Chris' current success with branded Community at his company, with buy-in from executives, through integrations will equal to a better digital customer experience and more acquisitions of current customersIn a B2B environment creating an online community with a great digital customer experience is expected from our customers. The last thing your customers want to do is to login to multiple different systems to get the information that they need. Having a great digital customer experience through community will lead to customers getting the information they need quickly. This can lead to higher retention rates, customers buying more product and more creating more customer advocates.
Creating a great digital customer experience is not always easy. Integrating the community into the organizations core systems such as the CRM, SSO and other content areas takes time and working with the right people at the right time.
Chris talks to Higher Logic about what they are doing at Imperva:
Creating a great digital customer experience is not always easy. Integrating the community into the organizations core systems such as the CRM, SSO and other content areas takes time and working with the right people at the right time.
Chris talks to Higher Logic about what they are doing at Imperva:
- Chris Detzel talks about How Customer Communities Improve the Digital Customer Experience | Imperva - https://www.youtube.com/watch?v=i6F4vlSoezw
- Chris Detzel talks about How Customer Communities Drive SEO Growth and Brand Awareness | Imperva - https://www.youtube.com/watch?v=S4JtuTbO9-Y
- Chris Detzel talks about How Branded Online Communities Improve Customer Retention | Imperva - https://www.youtube.com/watch?v=Kf3YJ0YEavE
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.