Episode 023 - Guest Speaker - Carrie Melissa Jones - Author of Building Brand Communities: How Organizations Succeed by Creating Belonging
Summary
Michael and Chris had a great conversation with Carrie Melissa Jones around her new book Building Brand Communities: How Organizations Succeed by Creating Belonging. We talk about the differences between branded communities and other communities. We also talk about top down, bottoms up leadership. Is this true? Is it not true? Carrie will share examples of good and bad leaderships.Find Carrie's new book, June 9, 2020
Building Brand Communities: How Organizations Succeed by Creating Belonging
https://www.linkedin.com/in/carriemjones/
https://www.linkedin.com/in/carriemjones/
Carrie Melissa Jones website: https://carriemelissa.com/
LinkedIn: https://www.linkedin.com/in/carriemjones/
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.