Episode 030 - Going Digital in a non-Digital Company Starts with the Painting the Picture
Summary
In this episode, Chris and Michael talk about how you present digital to an organization that does not understand digital. Some of this starts with telling the stories. How do you make an offline experience comparable to a digital online experience? We pose some of the problems like they were real in front of a person. You have to start simple. Michael talks about some real life experiences that he has had and share some of his examples.Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.