Episode 032 - Building A Roadmap To Digital is Hard and Harder to do for 5 Yrs...
Having a strategy and building a roadmap to deliver on the strategy is the key to digital success. Sometimes things don't go as planned, but to not have a plan is a sure way of not succeeding.
Michael and Chris start talking about building a roadmap for digital. Michael mentions that he is in the process of building a strategy for five years and mentions that it is super hard to do for digital. Digital changes so much that it is hard to to for one year.
Chris talks about when he built his roadmap for Imperva Community, that there are just some things that you don't know. For example, the business is not always ready when you are. You have jump on the opportunities when you see them and sometimes the opportunities come to you.
Michael and Chris start talking about building a roadmap for digital. Michael mentions that he is in the process of building a strategy for five years and mentions that it is super hard to do for digital. Digital changes so much that it is hard to to for one year.
Chris talks about when he built his roadmap for Imperva Community, that there are just some things that you don't know. For example, the business is not always ready when you are. You have jump on the opportunities when you see them and sometimes the opportunities come to you.
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.