Creating a champions program allows and incentives your customers to help create content. It is difficult to come up with the right things to do to incentivize your customers because there are so many things to do. Humans in general are motivated by different things, but you have to start somewhere. Yes, it is stressful at times, but start small and build big.
Take a look at the Imperva Champions Program here. It's in very early stages! https://community.imperva.com/champions-corner
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.