Michael and Chris talk about how to move old school support to digital. Michael has some challenges in the bank he works at and is building a longer term strategy in how they think about digital support. We talk about some tactics that he could do now, to get to that longer term digital support strategy.
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.