Episode 040 - Special Guest - Max Rothery from Finimize - How Finimize Built Online Community
Summary
We enjoyed our conversation with Max Rothery from Finimize. It is so funny, because we talk a lot on Peers Over Beers on how others built their communities and how different each one is. Finimize started from an email newsletter which now has more than 1m subscribers. In 2019 they built out their community to be in person, with chapters in more than 35 countries w/ 10,000 people attending meet ups. In the midst of Covid-19 they had to shift virtually and this year they tripled the number of attending. Max goes into detail around that shift and talks about how they also launched a paid community with WhatsApp as their main tool for engaging their community digitally.- Finimize has built a successful media brand around a community which has now become a playbook for other media brands to follow.
- This year is a particularly fascinating time. The pandemic has driven a whole new millennial generation of investors (Robinhood has 13 million users and 80% of those are millenial). Not only has investing become a new status symbol, but this generation is demanding a whole new type of finance media brand to stay informed. Finimize readers come for the content and stay for the community.
- For a generation living through low interest rates and inflated house prices the stock market is a relatively smart way to increase their net worth over time.
- Max went into detail on the business benefits of (1) unlocking the value of a community as a driver of retention and brand loyalty, (2) differentiating a media company from other media outlets, (3) unlocking the shared knowledge amongst the users.
What is Finimize? Finimize is a finance media brand for millennial investors. With over 1 million subscribers globally, we're on a mission to increase the net worth of a generation through bitesize informative content & community.
Find Max on LinkedIn: https://www.linkedin.com/in/maxrothery/
Find Max on LinkedIn: https://www.linkedin.com/in/maxrothery/
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.