Founding members and building an effective engagement strategy to online communities is so important. Michael and Chris talk a lot about digital engagement, content engagement and how to get your customers engaged into the community. Michael thinks about it in three parts. Green fielding, growth and maturing the community.
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.