What are your KPI's that you should share back to your stakeholders is the key question that we try to address in this episode. Michael and Chris get a bit deeper than usual on key metrics and core KPI's for community.
- Linking current accounts / customers in the community
- Engagement and linking that into your CRM and tie it to renewals, upsell and cross sell
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.