Episode 089 -Maria Ogneva, Director of Community - How to Build a Community from Scratch
Summary
Almost a year ago, Maria started at company called Invoca, a B2B company. She was tasked to build their community from ground up. In this episode she talks about what it takes to build Invoca's community. I will give you a hint: 1. Executive Sponsors and Buy-in 2. Organizational buy-in 3. Vendor Selection 4. Customer Relationships 5. Seeding questions and more!Maria Ogneva, Director of Community and Customer Marketing
LinkedIn: https://www.linkedin.com/in/themaria/
LinkedIn: https://www.linkedin.com/in/themaria/
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.