Episode 096 - Sammy Gebele, CEO SAWOO - Building Trusted Advisors to Build Online Communities
Summary
Creating connections and being trusted advisors are the key to a successful. This leads to Community Led-Growth. Sammy talks about some ways on how he thinks we should do this. Here is how to start. Name the podcast / video on the core (industry) topic, not the company. Invite core customers on your show and talk about what these customers are smart about. It's not a company podcast, but more around the industry. Invite your core customer that you want as a customer, and talk about topics to get insights. Giving back to the community is key. Repurpose the content on LinkedIn with snackable content. Invite folks to a local meet-up. Fill it up with customers and people you don't know yet. Find a cool location with wine, beer and cheese. Connect with Sammy: https://www.linkedin.com/in/sammygebele/Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.