The Role of Community in Business Growth: A Look Into Sales and Expansion
CX Nexus" features hosts Nicole Saunders and Chris Detzel discussing the integration of community efforts with sales and marketing strategies in their respective companies, Reltio and Zendesk. They explore how community engagement can drive business growth through targeted strategies like ABX (account-based experience) and expansion opportunities.
The conversation highlights the importance of aligning community activities with business outcomes, the challenge of maintaining authentic community connections while contributing to sales efforts, and the necessity of cross-functional collaboration to achieve these goals. They emphasize the evolving role of community management in supporting business objectives and the need for community leaders to adapt and innovate within this dynamic landscape.
The conversation highlights the importance of aligning community activities with business outcomes, the challenge of maintaining authentic community connections while contributing to sales efforts, and the necessity of cross-functional collaboration to achieve these goals. They emphasize the evolving role of community management in supporting business objectives and the need for community leaders to adapt and innovate within this dynamic landscape.
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.
