Episode 067 - Community Engagement Strategy
Summary
In this episode we talk about how to build an engagement strategy for your community. What does a engagement strategy for community look like? Also, we talk about some of the tactics you can look at when you build this engagement strategy. Michael puts it into perspective start small to engage your audience and go from there.Nurturing your users to engage is so important. You will need to figure out how to move your users from lurking, to liking, to asking and to replying to help others. There are tactics that you can drive such as webinar programs, rewards and recognition program, nurturing program and more!
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.