Episode 90 - Scott Wilder, Global Head of Customer Engagement and Community, Community-Led Events
Summary
In this episode, Chris Detzel asks for some advice from Scott Wilder around what it means to have a Community-Led Event strategy. Chris has been tasked with, at Reltio, to think big when it comes to being a Marketing Machine and having 100's of Community-Led events with thousands of users per year not including employees.Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.