Episode 90 - Scott Wilder, Global Head of Customer Engagement and Community, Community-Led Events

Chris Detzel: Welcome to another peers over beers i'm Chris decile and.

Scott K. Wilder: And may.

Scott K. Wilder: God, whether.

Chris Detzel: it's got wilder will live in the wild or side again today so.

Chris Detzel: Scott, I don't consider you it's your all your special but you know, a special guest is somebody new hasn't been on the podcast before you know something like that, so I just let you see your name, whatever.

Scott K. Wilder: it's great to be great to be back here, I feel like I need to indulge and have a beer today so maybe i'll take a walk on the wilder side, and while we're talking have a SIP of beer.

Chris Detzel: I doubt it, but maybe.

Chris Detzel: it's a little early for me and i'm actually off today we have what we call a recharge day or the day before, or you know the weekend before Easter off so.

Chris Detzel: People have to recharge day, so you know and i'm doing some peers over beers and I appreciate you getting on today.

Chris Detzel: So Scott, I want to say to you've had a lot of experiences and you've had a lot of.

Chris Detzel: Things that you've done in communities and you've been there, done that I wouldn't say you're old but you've been doing it for a long time.

Scott K. Wilder: I started when I was five.

geez.

Chris Detzel: I think we all have to some degree.

Scott K. Wilder: It was a schoolyard community, though.

Chris Detzel: Exactly pushing other kids off the monkey bars and.

Chris Detzel: swings or whatever.

Scott K. Wilder: Exactly exactly.

Chris Detzel: i'm just joking I don't think Scott would really do that.

Chris Detzel: way, I had a little topic that I wanted to talk a little bit about today and dive into.

Chris Detzel: and hoping that you, you know, instead of an interview, and maybe it's sort of an interview but it's more about helping me in maybe helping others think about.

Chris Detzel: The events, whether their virtual events onsite events in a bigger maybe maybe their user groups i'm not sure, to be honest, but I can tell a story ready for the story.

Chris Detzel: yep go for.

Chris Detzel: For the pre show I already told you, but let's do it for the audience.

Chris Detzel: So I built this program here at real to, and you know real to is a master data management companies so it's very complex we think of connecting business systems together to get like this view this.

Chris Detzel: What we call 360 view of the customer, no matter what system that customers and so point is is.

Chris Detzel: You know i'm trying to bring those leaders together and come up with something really cool from the Community standpoint well.

Chris Detzel: You know i've built kind of these these virtual webinars one to go deep into our product but also i'm kind of thinking about.

Chris Detzel: doing something a little bit different and thinking of kind of this thought leadership and bringing not just our technical users to the Community but also how do I think about you know.

Chris Detzel: The higher level thought leadership type folks that might not be using our product but think about data in a big way all the time, you know and things like that.

Chris Detzel: So i've been averaging maybe 70 to 100 folks on our webinars and it's pretty good and so yesterday we had this webinar or I call it the Community show with our founder and cto money sued and one of our VP that did the moderation and it was really good you know, like we we did a.

Chris Detzel: I asked the Community to ask questions we had some cios and some even people that are technical ask many questions, so we can.

Chris Detzel: Get all those questions in it was alive and everything else, it was a lot of fun recorded it and i'll get some really good content out from it and.

Chris Detzel: I think we had like 110 people show up, and you know it's really I thought was really good and our CEO got in on it, you know at least kind of listened to it.

Chris Detzel: I think he liked it, but you know, and he brought up the question that you know look communities only been almost a year old here April 28.

Chris Detzel: So you know we're just in a sense, getting started, but you know my CEO likes think big and I do too, and I think it's important, but I also think that we as an organization as a whole, as some make sense, so far.

Chris Detzel: yep alright so here's my thing, so I.

Chris Detzel: My CEO asked me he goes hey you know, Chris how many attendees were there more so verse you know attendees you know employees versus.

Chris Detzel: Prospects customers and things like that well a little over half which we had a good, which to me was a good amount.

Chris Detzel: Was employees, because they want to learn to, and I think 70% of our employees are new to the company anyways so it's kind of good you know, for them to learn and stuff like that, but.

Chris Detzel: You know I said back, I was pretty good, we had a little over half were employees a little less than half and here's the numbers and.

Chris Detzel: It was really good you know I really enjoyed it and you guys will Chris you know, I have a different view of what that means, so I was, like all right all right, and he goes he goes well you know, he said.

Chris Detzel: Let me, let me find it, we need Community to be a marketing machine, he said, hundreds of events and thousands of external attendees every year and I thought about that, and I was like how am I going to do that.

Chris Detzel: So Scott, how would you do that i'm asking you.

Scott K. Wilder: Oh put me on the spot, I love it um so you know, first of all, I think a lot of companies and CEOs and people in the corner offices and people in the trenches are thinking of like what is a how to use Community to be a lever for growth.

Scott K. Wilder: yeah and right and what's your go to Community strategy your go to market strategy, and in that that requires think a holistic, or at least the way I would think about.

Scott K. Wilder: kind of a holistic ongoing movement and what I mean by that is and maybe this is what he was getting at I don't know is instead of thinking of it as an isolated.

Scott K. Wilder: event or moment think about it, as this whole program with a series of interaction type of events over time.

Scott K. Wilder: Those could be you know workshops, they could be conferences, they could be you know we used to hubspot call them to have science days networking AMA and right so i've just doing a lot of like.

Scott K. Wilder: different formats.

Scott K. Wilder: yeah and, just like the you know we talked about my age earlier on, so I used to watch.

Chris Detzel: That wants to do.

Scott K. Wilder: So, just like the man behind the curtain.

Scott K. Wilder: You know, thinking about how do you orchestrate all these different types of events.

Scott K. Wilder: So how do you orchestrate them, how do you operationalize them optimize them, and that requires you know, again, if you think about a Community team somebody who's really going to take charge and think about what's the calendar for this, who are the speakers.

Scott K. Wilder: You know we're doing an event coming up.

Scott K. Wilder: At crowd crowd advocate in June, and so you know, one of the things my team is working on is the calendar of events and who the speakers are and the subject matters and it's what we're talking about now is it's not a one and done deal it's a.

Scott K. Wilder: series of things and you're working with your.

Scott K. Wilder: And you've heard me before talk about co design co pilot and co creating you know, working with your customers to figure out like what is the right event.

Scott K. Wilder: To have for them.

Scott K. Wilder: You know, like, I feel like sometimes these big events I guess now with coven everybody, you know.

Scott K. Wilder: is really happy to get back together in person, but sometimes the big events solve for the company and so you really need to think about like what how it's going to solve for the customer user whatever.

Scott K. Wilder: And they might want more you know we've also talked about in the past, these more intimate environments where it's a smaller group of people so i'll stop right there because I just throw a lot.

Chris Detzel: yeah I think I think you hit it right on it, some of the things that you do, and I think he's probably talking about all of that right, so you know.

Chris Detzel: there's something a little bit for everyone, I mean you don't just solve the problem tomorrow.

Chris Detzel: But I also think it has to be in the mindset of the leaders his leaders in a sense, right, so you know it can't just be the Chris death of thing now I can drive it and I can push it, but you know.

Chris Detzel: It takes what what I think it was resources to like you said manage the.

Chris Detzel: You know speakers, the the operational kind of things that you have to go do the you know, like if if you're going to do these small events of 10 people.

Chris Detzel: One and you want to do 10 of them and two months well you know you got to know where to go, you know you still need speakers, you need to get people there, you know there's a lot of things.

Chris Detzel: You know that you have to do, especially if you don't already have it, so you have to ramp it up it's kind of like building.

Chris Detzel: This online community that i've already built from scratch it's building this other thing from scratch, although you have some people to maybe pull from.

Chris Detzel: You know, to start trying to you know from the Community side of things to to see what kind of events they want to go to to see kind of what kind of discussions, they want to have so you already have some of that to really.

Chris Detzel: You know, pull up folks you know I had to build it completely from scratch, but I still think operational ization and everything else is from ground zero.

Scott K. Wilder: yeah no.

Scott K. Wilder: No definitely I mean one thing I really like what you said and I think Community people forget to mention it is.

Scott K. Wilder: The importance of your co workers and your employee employee company to help you build this village somebody said it takes whatever a village to build something I don't know anyway.

Chris Detzel: Something like that.

Scott K. Wilder: Something like that.

Chris Detzel: You drink too much already.

Scott K. Wilder: I know I know it's the morning, you know empty stomach.

Scott K. Wilder: No alcohol Okay, no alcohol.

Scott K. Wilder: But I think the other thing too is I would look at it, as kind of an extension.

Scott K. Wilder: Of what you're doing versus kind of a an add on and then you know I would do some numbers, with him, saying Okay, so I get you know 500 people and.

Scott K. Wilder: X number become leads and we convert them, you know I might be worthy of a head count I might be worthy of getting you know john Smith or Sally Sally Rogers time.

Scott K. Wilder: You know, to have to help you out because what we talked what I mentioned earlier, you know you can't do that alone, even if you drink a lot of coffee.

Chris Detzel: I drink a lot in the mornings anyways.

Chris Detzel: It can't drink now the nice thing about some of these events, you know, especially like if their dinners and things like that you can have some beers because that helps.

Chris Detzel: Right.

Scott K. Wilder: It slows me down but yeah I know, most people you know.

Chris Detzel: had to get the beer caught it's helpful because i'll tell you what alcohol is helpful to get to know people you know and and it just allows you to kind of loosen up a little bit doesn't have to be beer, if you just want you know, but what do you think about the.

Scott K. Wilder: I agree, you know unfortunate my mind's going to some Shakespearean quotes which I can't say here about about alcohol, but.

Scott K. Wilder: For those who really want to know you can contact me.

Scott K. Wilder: directly but, so I, so I think it's you know you know, depending on the relationship with the people you're working with is kind of you know, say, like.

Scott K. Wilder: You know this is a team sport right yeah you know I put a lot of points on the board, and I have you know X number of people in the Community, but now we're talking about you know, taking it to the next level, and you know, do the numbers right, you know.

Scott K. Wilder: Maybe you can get some money from the sales team, or something by saying look, you know i'm going to get you X number of leads, and I think the other thing which I think you probably know, this is.

Scott K. Wilder: These events you know don't have to be just about you know you and your product and all that it says.

Absolutely.

Chris Detzel: knows so that's something else, I want to talk about, because I think.

Chris Detzel: That is the key at the end of the day is you know we've i've been talking to my boss, in the past and it's kind of all relates to each other, because I think of.

Chris Detzel: When I think of events, I think of content, I think of the people that.

Chris Detzel: are going to their to their events and what we're going to cover and then, how do we curate some of this content and use it for you know could be seo could be you know cool videos you know a lot of stuff so.

Chris Detzel: Something that i've been thinking about and I started to reach out to people, even within our company and in outside the company.

Chris Detzel: Is think about the overall Community so let's So today we have a technical community, that is, you know.

Chris Detzel: learning about the product getting the most out of product which is highly important thing you know kind of this I guess you could call it support community, which is.

Chris Detzel: You know extremely important but that's just a small piece of the pie right, so this is all about how to use rel to.

Chris Detzel: You know, go in here click this click that and here's the API on how to do that or the other right so that's one two is there's a whole data Community out there there's a whole you know our.

Chris Detzel: Product is a master data management tool that helps master data management professionals, one of the things outside of the tool.

Chris Detzel: How do you build a master data management practice what does that entail before you even get to the tool right and what is data, you know.

Chris Detzel: In that is building a data governance practice building a data quality building all these things, and the topics at the high level or right there that I just said right like.

Chris Detzel: How do I start talking about those kinds of things, how do we start solving those problems and then, how do we had his role to become more of a thought leader and more of a.

Chris Detzel: focused in that area because that's where you're going to get you know the piece of data governance VP of you know or cto chief data officers, etc.

Chris Detzel: Better interest because they want to know right they don't really care about the tool per se, I mean i'm not saying that they don't care about tools, but.

Chris Detzel: Start solving those problems and you start being and helping them solve those problems like not the as a no brainer going with it, you know I mean.

Scott K. Wilder: No, I love that in fact he reminds me of experience, I had back in the.

1900s.

Scott K. Wilder: When I was consulting that I say, and you know they they really double down on data they had a new product called Hana.

Scott K. Wilder: yeah and you know, one of the strategies, was to get to the data people and they really focused on you know the thought leadership angle at first and.

Scott K. Wilder: What was interesting about that is there's so many different types of you know, data people from the data scientists to the business analyst who is just like getting their feet wet in the space.

Scott K. Wilder: there's another angle at it is you know there's the people who really want to share their wisdom, the teachers versus the learners.

Scott K. Wilder: And then you know you talked about like.

Scott K. Wilder: specific areas governance and privacy and so.

Chris Detzel: This is huge.

Scott K. Wilder: yeah it's it's huge and I think it's a it's a great way to think about it, and you know just those are just like I just throughout different different ways, you can I mix my metaphors slice the cake here slice whatever but.

Scott K. Wilder: And I think for a company like yourself, you know here, I am in the bleachers I think there's a great opportunity for to establish that that leadership there.

Scott K. Wilder: yeah guide people, and then you know, not a hard sell, then you introduce all you know the product and all that stuff.

Chris Detzel: yeah it's it's a good point so.

Chris Detzel: In what you know I know we kind of started talking about events but i'm i'm starting to think about how do you have those kind of events, you know how do you have that kind of content, how do you have you know the other piece of that was you know within that whole data.

Chris Detzel: field, you have customers that you know our cios ctos VP of data, whatever you have prospects that are you know potential people that are going to maybe buy your product one day.

Chris Detzel: You have partners, you know, like the centers Deloitte and all those things that have those kind of practices that you know can maybe help.

Chris Detzel: partner with you, you also have influencers in that space that can really help you Those are the things i'm thinking about in a big way and I just.

Chris Detzel: got to figure out one get people on my side internally right, I think there is, but you know i'm still a team of one which, hopefully, that changes in the very near future, but yes fingers crossed we'll see.

Chris Detzel: But.

Chris Detzel: that's what I want to go after is that Community you know and it have somebody run the technical community.

Chris Detzel: And the last piece i'll say is from a virtual standpoint there's a lot of opportunity just within the Community, it could be the technical Community or it could even be outside of that is.

Chris Detzel: The events that I have going on, or have been very technical but i've now started thinking outside of that, and more so i'm about to execute on some of them.

Chris Detzel: Think about those higher level virtual events right like how to build a master data management practice from scratch, but then, a whole series of.

Chris Detzel: mastered how to do that, within you know within the different areas of master data management, without having to even talk about the tool itself right and then start creating that content, and I think I.

Chris Detzel: mentioned the other piece of, that is, you know and that's how you get one, I think the Community engaged and involved, because you start.

Chris Detzel: Doing that you find people within your organization to help you not just you know be those practitioners in a sense, or show that you can do it and you start bringing others in.

Chris Detzel: You know what I mean and then just and then you can have different types of events, one is every month, maybe you have like a.

Chris Detzel: Thought leadership, maybe you have one or two kind of go into the product, you know, every week, we have something really for the audiences and you start kind of seeing who showing up who's not showing up you know and what audiences are doing what you know.

Chris Detzel: You can tell i'm very excited about this like you can go through my head.

Scott K. Wilder: Yes, loving it bounced off.

Chris Detzel: somebody like you.

Scott K. Wilder: ya know I think it's really great, and I think about you know all the different.

Scott K. Wilder: personas in your ecosystem and you know pick pick two or so, to start with.

Scott K. Wilder: yeah don't try and boil the whole data ocean, but I think that's yeah that's definitely definitely the way to go, I mean you know you know dirty secret here is that i'm about to launch a podcast.

Chris Detzel: What the hell no okay awesome.

Scott K. Wilder: And, but that's how we've approached it is really thinking about like you know what should.

Scott K. Wilder: there's different personas we could go after like in the data world you talked about several and.

Scott K. Wilder: You know, working with your team and figuring out like you know if it's top top of the funnel exercise where you're trying to.

Scott K. Wilder: You know, establish thought leadership that people to your site kind of like what hubspot does with its academy it's blog etc, you know who do you know what do you want to focus first.

Chris Detzel: yeah no.

Scott K. Wilder: But and data is data is not going away, you know data is like there's more and more opportunities and more and more people are trying to you know figure out how it impacts their careers.

Chris Detzel: Not so so tell me about this podcast is it just Scott well as being, or is it a company thing or what.

Scott K. Wilder: it's a company thing it's going to be customer led growth podcasting and basically looking at kind of to audiences is the so we're really trying to do is i'm off topic here a little bit of what we're talking about that's.

Chris Detzel: Okay, but now because i'm going to bring it back around because I i'm going to say something about this.

Scott K. Wilder: Okay, so we think there's an evolution going on of what's happening in customer marketing, you know and.

Scott K. Wilder: And, historically, you have a lot of people doing customer marketing type of activities but they're not really working together and now we're seeing that.

Scott K. Wilder: People groups like advocacy and references and communities are starting to report into customer marketers and we see that the next evolution of that extension of that is going to be customer led growth and so.

Scott K. Wilder: there's people who are going to be at the CMO strategic level that's one audience and then there's people who are in the digital trenches at the practitioners and so.

Scott K. Wilder: This podcast is going to really offer to two tracks, maybe we're building the cmg the podcast network starting there were these two different shows, but.

Scott K. Wilder: that's how you know how we're thinking about.

Chris Detzel: what's the how many shows, do you plan on doing like a week or month or.

Chris Detzel: Two a month to a month ago.

Scott K. Wilder: i've learned so much hear from you and so taking a page from your playbook you know well we'll go for it.

Chris Detzel: i'll be very interested to see how this goes, and the reason is because I believe that you know, to create content, you need a funnel of content other content, you have to have a reason to run let's say.

Chris Detzel: A podcast, for example, and you talk about some really good stuff.

Chris Detzel: You can create a blog you can create short clips and create a video potentially you know from it, so it could be a video, it could be audio.

Chris Detzel: can be a couple of blogs depends on how long it is you know, and then you can cut those clips and then push them out to you know get the audio clips can be whatever you whatever you want, and I think that's important, and the reason I think that's important Scott is.

Chris Detzel: One, it gives me a funnel content right about think about.

Chris Detzel: And you know get out to make shit up you know and then too I think when you if you get the entire marketing team and and the organization, it does have to be just a marketing team, but you know social.

Chris Detzel: Certainly the marketing pieces, but also you get the organization excited maybe the CS or the sales, or whoever.

Chris Detzel: You know posting that stuff only and posted on just everybody posting stuff you know and and and slowly but surely getting the word out, you know, and when you think of kind of those.

Chris Detzel: Those blogs, you know for seo and all that kind of stuff you know it's just pushing out good clean relevant you know.

Chris Detzel: content to users, that are interested in that, and so you know that's how i'm looking at it and that's you know I think you know podcast is great.

Chris Detzel: You know, so I don't know if you have anything about if that's sort of what you're thinking or not really are you know what's kind of the.

Scott K. Wilder: yeah no I definitely think I definitely agree with you that you know podcast is a great.

Chris Detzel: And a sticky podcast or sticky.

Scott K. Wilder: sticky but you're putting you know you're you're creating something that then it's fairly easy to repurpose.

Scott K. Wilder: yep Santa Paul Sam shepler interviewed me recently and he turned you know the one partner one V caster interview until like six you know different things that he could post on linkedin and then.

Scott K. Wilder: yeah there's probably a blog after that there's a transcription yep.

Scott K. Wilder: And then I think you know it's getting you know we've talked I think we talked once about you know these growth squads are getting cross functional people in a room and saying Okay, we have this asset now how do we leverage it across our different channels and even you know.

Scott K. Wilder: Even with like sales enablement I mean think about you know if you go down the path and do podcasts around data right they're probably like have some customers who are new to the category.

Scott K. Wilder: yeah right, and so you don't want to start talking about all the cool widgets yourself.

Scott K. Wilder: Like you know figure out like in that kind of pre sale stage or in it, give me post sales to have like.

Scott K. Wilder: You have this content that was created via podcasts that that one was put into text whatever and then you can share with them, so I think this whole reusing mindset that you have you know repurposing content is right on.

Chris Detzel: I think it's I mean it's, the only way to do it to me, and I think it's highly important, I like I like that man, I think I might have solid one of those posts or whatever, maybe that you, maybe, did you read posted or something or no.

Scott K. Wilder: I just repost it, but you know he's really the the magician behind the curtain behind the curtain today Oz and.

Scott K. Wilder: he's the one who really.

Chris Detzel: full agenda today it's great.

Scott K. Wilder: And I, but I really liked what he did you know, and you know just being transparent I reached out to him and said, like.

Scott K. Wilder: Tell me how you know tell me how you made me look look good.

Scott K. Wilder: But.

Chris Detzel: Good.

Scott K. Wilder: I think that's and there's people out there who are doing some really interesting things with repurposing content and.

yep.

Scott K. Wilder: I think that's, you know as content creators it's just it's a great opportunity for us to learn so.

Chris Detzel: I think community is all about content, and you know whether it's engaging content, I mean it's a no brainer like when I say that it sounds like Chris but.

Chris Detzel: I don't think people get that sometimes you know, like it's all about what problems are you trying to solve in that particular community, you know what I mean.

Chris Detzel: If you stay with that purpose and create content that's relevant you know, then I think, for the most part, people will engage in it, if they're into you know so.

Chris Detzel: And people engaged in different ways, so that i'm a podcast thing had so we're going to get a little technical and i'm very i'm very interested now and one is maybe that's the offline conversation I don't know, but so as you kind of look at a.

Chris Detzel: strike one baseball season's you know I don't know but anyways so yeah alright.

Chris Detzel: We.

Chris Detzel: are, as I kind of think about a business podcast right like, how do you tie that into your main website and how do you.

Chris Detzel: I mean you'll get transcripts and all that stuff and put that into the podcast area, you know for the seo but you know, are you making sure you tie that into the main website so that that gets the seo juice, if you will, you know is that does that make sense.

Scott K. Wilder: yeah no definitely I think it's all connected.

Scott K. Wilder: We really need that team, you know.

Scott K. Wilder: My current company there's another team that runs the website.

Scott K. Wilder: yep and so really figuring out, you know if it's an seo play like what is the the goal, there you know what pillar content pillars, they want things like that.

Scott K. Wilder: I think it's also you know saying, for me, is structuring the podcast so I could repurpose the content in certain categories or put that on the site.

Scott K. Wilder: But yeah it's definitely you know thinking you know, having the end in mind and working backwards.

Chris Detzel: I think yeah.

Scott K. Wilder: I think about it, oh.

Chris Detzel: yeah because I can think about the beauty of podcast is you do 30 minutes to an hour long podcast I mean that transcript full of words.

Chris Detzel: Really juicy words.

Chris Detzel: You know I mean that is relevant to your audiences and if that's what you're talking about.

Chris Detzel: So just pushing that into the you know today the way this podcast work is you know I I just use zoom and zoom has kind of a you know transcript is not great, but it's good enough and I just push that into.

Chris Detzel: transistors the podcast company and then you know I just push the audio and the transcript into that.

Chris Detzel: That just recently started doing that probably five or six months ago, which you know before I had to pay for the transcript so that's a new feature of zoom, as you know.

Scott K. Wilder: Have you looked at like stream yard and things like that.

Chris Detzel: mm hmm.

riverside.

Chris Detzel: stream yard and riverside riverside millet really cool yeah.

Chris Detzel: But that's that video that you know, besides zoom right.

Chris Detzel: you're talking about.

Chris Detzel: yeah I looked really cool have you used it.

Scott K. Wilder: For stream yard.

Scott K. Wilder: You know it's definitely a tool that i'm considering so basically you're doing what we're doing now.

Scott K. Wilder: yeah but.

Scott K. Wilder: It makes it easier to publish on social media platforms.

Scott K. Wilder: And then you could use a third part, I think you might have to I feel look at the transcription process there.

Chris Detzel: That that stuff's coming away more and more important right, this is all relevant, in my opinion, to Community stuff because of the.

Chris Detzel: the beauty of transcripts and content that you can push out to you know if you're doing an interview and it's just question answer Question answer you could put a nice little paragraph about what it's about, and then the interview yeah you know what I mean so.

Chris Detzel: But so Scott, this has been really good I know it's probably not as long as the you normally are, but I really wanted to just pick your brain white about the event piece.

Chris Detzel: The content piece, and you know kind of what your thoughts were, and this is extremely valuable to me, hopefully, its value to others.

Scott K. Wilder: But this is really helpful for me because it's just you know i'm thinking a lot about events, right now, and you know it's one thing to kind of think about it, and I think, to try and articulate what you're thinking for for others and yeah and you know anytime you want to like.

Scott K. Wilder: You know volley some ideas back and forth, let me know.

Chris Detzel: Oh, I will I mean, I have a lot of things that are going on right now, and so I think you know when you think of that thought leadership piece that's a big opportunity from a content.

Chris Detzel: And then, when you think of the events piece so maybe trying to figure out how to tie those two in so don't have too much work to do you know, like I like to kill three birds one stone.

Chris Detzel: not really but you know just do multiple things at one time.

Chris Detzel: You know whether it's content or engagement and and those kinds of things I think about that a lot and I think there's a huge opportunity here real to obviously Scott, I think you know for crowdsource it's where you work right.

Chris Detzel: crowd crowd.

Chris Detzel: crowd advocate.

Chris Detzel: My apologies there's.

Chris Detzel: Lots of opportunity there, and you guys are already starting to do some cool stuff and i'll be listening in on you know at least picking your brain about the podcasting some thinking about that too.

Scott K. Wilder: So yeah anytime it's always great to be here and I think you know you're in a it might seem overwhelming, it is, but you're definitely a great great position to really like you know start some of these programs like just think about if you can like figure out the right cadence for events.

Chris Detzel: I agree.

Scott K. Wilder: You know, like sales team and success teams will be really happy.

Chris Detzel: Everybody to be happy to do that.

Scott K. Wilder: You will be happy again.

Chris Detzel: don't forget that guy.

Chris Detzel: he's definitely an important part of the happiness.

Chris Detzel: Scott thanks so much i'm krista tool for another peers over beers and.

Scott K. Wilder: Scott wilder.

Chris Detzel: living on the wilder said thanks Scott.

Scott K. Wilder: Take care.