Episode 095 - How to Become a Trusted Advisor and Brand - Matthew Hunt, Founder of Automation Wolf

Summary

Matthew Hunt, Founder of Automation Wolf brings a different view of how you should think about reaching out to leads. He talks about snack able content, creating workshops and thinking long-term when bringing them to the top of the funnel. "People need 7 hours exposed to your brand, eleven interactions in 4 different locations. When you do this, then you become a trusted Advisor." Creating relationships, long-term, through communities can and will help with getting more leads and then closing on these leads. Community helps you create trust, and this is the key at the end of the day.